9. Less-than-page ads, b&w or color, single or series.
About the Ad
The below advertisement was designed for Margaux Farm, an elite, multi-service thoroughbred operation located in Midway, KY. The advertisement ran in the August 26, 2017 issue of Bloodhorse Magazine, a leading publication in the horse and thoroughbred racing industry. The advertisement was strategically placed in the "Breaking and Training" section of the magazine.
The goal for this ad placement, as briefed by the Margaux Farm marketing staff, was to promote the "Full Circle" of services that the farm offers. In short, the farm offers services that spans the entire racing career, from birth to the Winner's Circle. The client wanted to promote these services through the following elements:
A diverse, definitive collection of horse imagery
To-the-point, yet potent copy
A creative direction/design style that sets its brand apart from the competition