Phase 1: Photography
To develop content for the Facebook marketing campaign, our team orchestrated two photography shoots which took place on the prestigious Walmac Farm in Lexington, KY. The farm offered a wide array of scenic, horse-related backgrounds that allowed our volunteer models to display the products in a variety of settings and scenarios. Below are some of the images from these photoshoots that were used throughout the campaign.
Phase 2: Development of Promotions
Upon completion of the photoshoot, and after identifying the goals of the campaign and the target audience, the next step of the Facebook marketing campaign was to develop a series of images and graphics that promoted the Bluegrass Belts Facebook page in a variety of ways:
• Page Likes: Create an ongoing ad to get more people to "Like" the Facebook page.
• Graphic Links: Create clickable graphic links that draw traffic the Bluegrass Belts website.
• Product Graphics: Create graphics that display high-quality images of solo products.
• Lifestyle Graphics: Create graphics and use photographs that show the products in use.
Page Like Promotions
One Page Like Promotion was developed to target males in the target audience. Another was developed to target females.
A series of studio photography product graphics were created to show the products by themselves, up close and personal. These graphics were promoted weekly on an ongoing basis throughout the span of the campaign.
A series of lifestyle graphics were created to show the products being worn in a wide array of settings and scenarios. These graphics were promoted weekly on an ongoing basis throughout the span of the campaign.