Other Interactive Marketing Tools

52. Digital marketing tools - Include viral marketing, email marketing, webinars, podcasts, videos.

About the Presentation

The below presentation is a fully-interactive, 97-page training touchscreen training program designed for the equine division of Nutrena Animal Feeds. When this presentation is shown to the public, it uses a special touchscreen monitor, allowing presenters and viewers to use their fingers to navigate through the sections, pages and resources. At any time during the presentation, presenters or viewers can navigate both backward or forward to cover any of the five sections.

In building this presentation, the Advantage Agri-Marketing Services team assisted in the following areas:

  • Graphic Design - presentation elements and layout
  • Lifestyle photography
  • Product photography
  • Copywriting and research
  • Touchscreen and interactive development

Presentation Goal

This training presentation was developed to offer the equine division of Nutrena Animal Feeds a hands-on, highly interactive way to share information about equine health and the importance of topline evaluation, body condition scores, horse weight and a variety of other integral areas pertaining to the dietary health of a horse.

A full version of the presentation can be downloaded here, and each section is displayed continuously in the below motion graphics.


part 1: HOME MENU

Nutrena-Home.gif

part 2: ABOUT THIS PROGRAM MENU

Nutrena-About.gif

part 3: Topline Evaluation Score (TES)

Nutrena-TES.gif

part 4: BODY CONDITION SCORE (BCS)

Nutrena-BCS.gif

part 5: Calculating Weight and Feed

Nutrena-Calculating2.gif

Part 6: Resources

Nutrena-Resources.gif

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